INTEGRITY
ALLIANCE
Discover Your Brand's Truth.
For founders who know they have something real
but can’t fully express it yet.
What We Do
Every business has an intelligence of its own.
We help businesses recognize that intelligence and give it clear form through language, structure, and systems that guide real decisions.
We don’t invent brands. We uncover what’s already there and make it usable.
Who We Are
Paola Murillo-Wong
Intuitive Designer & Plant-Led Creative
Paola is a designer whose work is informed by herbalism, observation, and deep listening. She integrates plant knowledge and intuitive insight into a grounded creative process that helps brands clarify their essence and express themselves with restraint, harmony, and intention.
Adam Harris
Brand Strategist & Creative Producer
Adam is a brand strategist and creative producer with nearly two decades of experience working with artists, founders, and mission-driven leaders. He helps clients clarify their vision, sharpen their positioning, and build human-centered brands grounded in integrity and long-term relevance.
Together, they develop brands rooted in clarity, creativity, and thoughtful listening.
Let's Create
After working together:
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You can clearly explain what you do
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Your brand feels aligned across every touchpoint
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People understand you faster and trust you more
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You stop second-guessing how to show up
Your work doesn’t change.
How it’s expressed does.
Who We Are For
We serve founders who:
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Feel scattered but know there’s something real underneath
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Struggle to clearly explain what they do
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Overthink, overexplain, or sound like everyone else
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Have outgrown how their brand currently looks or sounds
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Want something deeper than a quick fix or template
Are you willing to slow down, reflect, and get to the truth of what you’re building?
The Disconnect
You know what you do.
But it’s hard to explain clearly.
The message feels scattered.
The language doesn’t quite land.
The design doesn’t feel aligned.
The overall model lacks structure.
So the brand doesn’t fully reflect the work.
And people don’t always get it.
How We Help
We help you clarify what your work actually is and express it in a way that feels true, grounded, and unmistakable.
We uncover what’s already there and shape it into language, identity, and structure that makes sense to others.
Our process is slower by design.
We don’t rush to solutions.
We take the time to understand:
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What you’re really building
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What you actually mean
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How it wants to be expressed
Because when that’s clear, everything else becomes easier and more effective.
Rooted in Purpose ✦ Aligned by Design ✦ Guided by Vision
Your brand is more than how it looks. It’s how your work is understood.
Brand support from strategy through execution.
Brand Clarity & Alignment
Crystal-clear positioning rooted in your business truth.
Brand Foundation & Positioning
Creative Strategy & Consulting
Guided strategy for transitions, problem solving, and growth.
Strategic Creative Guidance
Brand Identity & Design
Visuals that reflect purpose and stand the test of time.
Visual Identity & Design Systems
Website Design & Digital Presence
Conversion-focused digital presence that communicates with clarity.
Website & Digital Strategy
Brand Architecture
Structures that scale and adapt as your business grows.
Brand Framework & Architecture
Ecosystem Expansion
Roadmaps for collaborative ecosystems, community, and visibility.
Growth & Partnerships Support
Want to grow your business with clarity and integrity?
Join us for practical branding insights, thoughtful tools, and invitations to community gathering